Consistent customer conversations across your dealer network

Retorio is an AI coaching platform where car sales consultants and service advisors practise customer conversations with AI personas before meeting real buyers.

Instead of a one-off classroom course, reps rehearse greetings, needs analysis, test drive follow-ups and price talks as often as they need. Every session ends with behavioral feedback grounded in the Warmth and Competence framework, so each dealership coaches to the same standard.

In Retorio, a sales consultant talks with a realistic AI persona, such as a family comparing an electric SUV with a combustion model.

Sessions run by video or phone. Afterwards, Retorio gives behavioral feedback on verbal and non-verbal signals along Warmth and Competence and names the points to work on next.

Retorio covers the sales floor and the service lane on one platform. Sales consultants practise needs analysis, trade-in and price negotiations, and EV objections on range, charging and battery life.

Service advisors practise explaining repair estimates, handling complaints about waiting times and recommending additional work without pressure. Dealer managers use the same scenarios to coach their teams against one shared brand standard.

Retorio measures dealership coaching on conversation quality and on the business metrics each dealer network already tracks.

Individual analytics show each rep’s Warmth and Competence development. Organization and cohort analytics compare dealerships, regions or markets side by side, with small cohorts hidden behind privacy thresholds. Sales leaders see which dealerships put the coaching into practice and where support is needed before the next launch.

Retorio builds sessions from the manufacturer’s own material, such as product launches, sales process guides and service standards, with the session generator and persona generator.

A central enablement team creates the content once, and every market receives the same scenarios in its own language, with 14 languages available on the platform. A pilot can start with a group of dealerships before the rollout extends to the full network.

No, Retorio does not replace dealer trainers or sales managers. It gives them more time for the coaching only people can do.

Consultants rehearse repetitive conversations with AI personas as often as they need, and managers see where each person needs support before stepping in. Classroom launches and brand academies stay in place. Retorio adds the daily practice between them, so new standards become habits on the showroom floor.

Yes, Retorio is GDPR compliant, ISO 27001 certified and hosted on Google Cloud with EU data residency.

Retorio is aligned with the EU AI Act and does not fall under the prohibited practices the Act lists. It analyses observable behaviors in practice conversations only to give coaching feedback, never to make decisions about people. That matters for dealer groups in many countries that need one data protection standard across every market.