Does it hurt here?
From patent expirations to changing portfolios and sales challenges: The pharmaceutical industry faces many challenges.
Did you know that AI coaching can help you overcome them?
When pharmaceutical patents expire, generics flood the market, reshuffling the cards and turning blockbusters into dead stock. The result is a sudden increase in competition.
Pharmaceutical companies manage extensive portfolios with constant product launches, all requiring detailed explanation. How can we ensure salespeople are adequately equipped for this challenge?
Creating new medicines is costly and time-intensive, leaving companies with a limited window to recover expenses. How can we effectively convince busy HCPs.
Increase your sales
When pharmaceutical patents expire, generics flood the market, transforming former blockbusters into dead stock. This poses a challenge for salespeople, but now they can prepare with AI-powered pharmaceutical sales training, enhancing communication, addressing concerns, and explaining benefits efficiently.
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“What I like about AI coaching is that the AI never forgets what it is told. It always obeys all rules and legal restrictions – and teaches our learners to do the same!” L&D executive at a European pharmaceutical company |

Bring your sales staff up to speed in no time
Numerous drugs are introduced annually, posing a challenge for salespeople to stay informed on both new and existing products – and let’s not forget compliance training.
Traditionally, extensive off-site training is required, consuming time and resources. AI coaching simplifies this by enabling creation and instant rollout of training to remote sales teams, facilitating training anywhere, even while traveling.
98% | 69% | 25% |
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Success rate in onboarding |
More efficient training |
Shorter onboarding time |

Powered by
Behavioral Intelligence
Retorio uses AI-powered Behavioral Intelligence to identify, predict and train winning behaviors in the context of job requirements, culture and industry.
While most coaching relies on self-reporting, our Behavioral Intelligence model focuses on actual observations by understanding behavioral cues such as facial expressions, gestures, tone of voice, and even language. It runs on scientifically validated models trained on millions of data points and is blind to factors like gender, age, and ethnicity.
How to sell drugs (fast)
Pharmaceutical companies face tight deadlines to recoup development costs, compounded by a hard-to-reach and busy target audience. Salespersons often have just minutes to pitch in a pre-scheduled meeting, leaving little room for error.
How can you build a strong relationship with doctors in such circumstances? Preparation is key. AI coaching and persona selling allow reps to train for diverse scenarios, ensuring readiness for challenging HCPs.
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Prove how effective
your training is
Forget engagement numbers, now you can measure the true impact of your training.
Engagement impact Using the included Analytics function, you can easily verify your learners’ engagement over time. |
Training impact Measure learner behavior change, compare results to benchmarks, and assess against best practices. |
Business impact Tie training results to a metric of your choice and demonstrate real business impact. |
Three ways to change the pharma industry’s
transformation with AI coaching

Plug in your content
You already have content you want to use? Great. Connect Retorio to your existing pharmaceutical training content.

Best-practices library
Leverage Retorio's extensive expertise with a library of best practices across pharma topics, roles, and insights.

AI generated content
Create new training material using generative AI. It is included in the platform.
Let the coaching begin!
That's it! Invite your teams to engage in personalized role plays.
Learners select an assigned role-play and begin their coaching session. Instant feedback from the AI, analyzing behavior (words, facial expressions, gestures, voice, etc.), offers practical advice for improvement based on proven successful behaviors.
Scale globally |
Proven track record |
Open 24 hours |
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FAQs
We’re committed to ensuring the security and protection of the personal information that we process. We provide a GDPR-compliant and consistent approach to our data protection and only work with certified partners.
Retorio is a cutting-edge AI Coaching Platform that takes learning to the next level. Retorio’s AI coach simulates typical challenges that your learners face in their career. It has assimilated knowledge from tens of thousands of professionals worldwide, enabling it to address sales, service, and leadership challenges adeptly. Retorio’s AI coach prepares learners to navigate the most challenging situations in their careers.
Retorio's flexible AI coaching platform adapts to your specific training needs across key business functions:
AI Sales Coaching: Improve quota attainment, conversion rates, and deal sizes. Our AI coaching helps sales teams master client conversations, communicate value, handle objections, and negotiate effectively.
AI Service Coaching: Reduce Average Handling Time (AHT), boost Net Promoter Score (NPS), and increase upsells. Use AI coaching to onboard service teams faster, handle inquiries efficiently, and build stronger client rapport.
AI Leadership Coaching: Develop inspiring and effective leaders. Retorio's AI coaching focuses on enhancing communication, fostering inclusive cultures, improving problem-solving agility, and building emotional intelligence.
Yes, Retorio is GDPR and EU AI-Act compliant.
Retorio's AI Coaching Platform does not fall under the prohibited AI use cases under the AI Act, Chapter II, Article 5 or any other articles.
The EU AI Act explicitly addresses the use of emotion recognition systems and social scoring classifies them as prohibited AI applications when used in certain contexts. This regulation primarily targets AI systems that attempt to infer emotional states from biometric data such as facial expressions, body language, or physiological signals and scoring systems that aim at preventing individuals from getting access to certain resources.
While detecting emotions is forbidden by the AI Act, detecting readily apparent facial expressions, such as “smiling” is explicitly exempted from the list of prohibited use cases in Article 5 of the AI Act.
Retorio ensures data privacy and security through several key measures:
* Compliance with GDPR and the EU AI Act.
* Capturing and analyzing only empirically relevant data.
* Rigorous testing and quality checks of AI models.
* Training AI on diverse and debiased datasets.
* Not using biometric data for individual recognition or emotion recognition.
* Offering optional personal data usage with anonymization available.
* Allowing users to delete all data within the system.
* Hosting the platform in the EU on ISO-certified servers.
* Conducting quarterly penetration tests for robustness.
* Implementing disaster recovery plans to prevent data loss.
* Limiting platform access to authorized users.
* Providing transparency by informing users about the AI system in use.
* Not collecting data from external sources like the internet or CCTV footage.
* Maintaining a commitment to meeting future regulatory requirements.
* Holding ISO 27001 certification.
* Ensuring data from subprocessors is automatically deleted after sessions.
* Providing mandatory GDPR training for employees and having an external data protection officer.
* Designing AI coaching models to avoid identifying users or their inner emotions.
* Processing data without controlling end-user data.
Is Retorio compliant with GDPR and other relevant data protection regulations?
Yes, Retorio is compliant with GDPR and other relevant data protection regulations. It adheres to strict ethical principles and captures only empirically relevant data. Retorio's AI models undergo rigorous testing and quality checks and are trained on diverse, bias-mitigated datasets. The platform does not use biometric data for individual or emotion recognition. Personal data is optional, and anonymization is available. Users can delete all their data within the system. Retorio hosts its platform in the EU on ISO-certified servers and performs quarterly penetration tests. Disaster recovery plans are set in place to prevent loss of data. Access is limited to authorized users, and transparency is maintained by informing users about AI use. Retorio does not collect data from external sources. The company holds ISO 27001 certification and provides mandatory GDPR training to employees. Data from subprocessors is automatically deleted after sessions. Retorio's AI coaching models are designed to avoid identifying users or their inner emotions, and Retorio processes data without controlling end-user data.
How does Retorio protect my data?
Retorio protects your data through several measures:
* Compliance: Retorio is compliant with GDPR and designed to align with the proposed EU AI Act. It is also ISO 27001 certified.
* Data Relevance: Only empirically examined and relevant data is captured and analyzed.
* Anonymization: Person-related data is optional, and the platform can work with full anonymization using token login.
* Deletion: All data can be deleted by the user within the system.
* Hosting: The platform is hosted in the EU on ISO-certified servers.
* Security Testing: Penetration tests are performed quarterly to check robustness.
* Access Control: The platform can only be accessed by authorized users.
* Transparency: Users are informed that an AI system is in use.
* Subprocessor Data: Data from subprocessors is automatically deleted after each session.
* No Personal Identification: Retorio is not designed to identify individuals and does not record identifying characteristics. It does not conduct biometric analysis.
Retorio protects your data through several measures:
* Compliance: Retorio is compliant with GDPR and designed to align with the proposed EU AI Act. It is also ISO 27001 certified.
* Data Relevance: Only empirically examined and relevant data is captured and analyzed.
* Anonymization: Person-related data is optional, and the platform can work with full anonymization using token login.
* Deletion: All data can be deleted by the user within the system.
* Hosting: The platform is hosted in the EU on ISO-certified servers.
* Security Testing: Penetration tests are performed quarterly to check robustness.
* Access Control: The platform can only be accessed by authorized users.
* Transparency: Users are informed that an AI system is in use.
* Subprocessor Data: Data from subprocessors is automatically deleted after each session.
* No Personal Identification: Retorio is not designed to identify individuals and does not record identifying characteristics. It does not conduct biometric analysis.
* A major German multinational corporation (DAX listed) increased emerging leader placement rates by +25% using Retorio for development.
* A global pharmaceutical company trained 3,000 employees in under 2 months with Retorio.
* A large insurance provider reduced sales onboarding attrition by 40% using Retorio.
* A pharmaceutical company improved sales readiness by 20% using Retorio for oncology product repositioning.
* A leading automotive manufacturer offers a virtual space for employees to practice and improve communication with Retorio.
* A global business service provider uses Retorio for cost-effective, global upskilling programs for enterprise clients.
The pharmaceutical industry faces significant market shifts, including increasing cost pressure, the emergence of AI-driven engagement models, complex multi-stakeholder and multichannel demands, the impact of events like the pandemic on traditional sales detailing, and a consequent decrease in profit margins.
Additionally, there's a notable decline in face-to-face interactions with Healthcare Professionals (HCPs) and a decrease in sales of post-pandemic drug launches.
Retorio’s AI coaching platform is specifically designed to help pharma organizations navigate these challenges by enabling advisors to build strong HCP connections crucial for gaining market share.
By offering a scalable and personalized training solution, Retorio helps boost efficiency and ensure that sales teams are well-prepared to adapt to new market realities and effectively communicate the value of pharmaceutical products.
Retorio's approach to training pharma advisors for HCP interactions can be likened to a "simulator" that prepares them for critical, often one-shot, moments.
The platform allows sales representatives to engage with lifelike AI avatars that embody different HCP personas, complete with personalities, needs, and potential concerns.
These virtual HCPs can pose questions and objections, allowing advisors to practice their responses in a psychologically safe environment.
The AI coach then analyzes the advisor's verbal and non-verbal behavior, providing immediate, personalized recommendations aligned with the organization’s methodologies and preferred skills.
This practice helps build trust and enables advisors to forge more meaningful connections with stakeholders, ultimately increasing their effectiveness in HCP interactions.
Compliance is a critical aspect for the pharmaceutical industry, and Retorio is designed with this in mind.
The AI is built to learn from Medical, Legal, and Regulatory (MLR)-approved documents uploaded by the organization. This ensures that the recommendations provided by the AI coach are pre-approved and aligned with the company’s compliance standards.
Retorio also adheres to regulations like the AI Act, ensuring that its AI practices are compliant, for instance, by focusing on detecting readily apparent facial expressions rather than inferring inner emotional states, which is prohibited by the AI Act. This commitment to compliance makes Retorio a suitable platform for training in the highly regulated pharmaceutical sector.
Retorio’s AI coaching generator is designed to learn from your organization’s existing documents and winning playbooks.
You can simply upload relevant data, such as new clinical studies, product offerings, competitor information, and persona sheets, to control the AI’s knowledge base. This allows for the rapid creation of customized coaching simulations tailored to your specific sales processes and content.
What might typically take months to develop can now be accomplished in minutes, ensuring that your training is always up-to-date with the latest information and strategies.
Launching a new drug requires rapid and effective enablement of sales representatives to drive revenue quickly. Traditional training processes can be costly and time-consuming, leading to delays.
Retorio helps shorten the time to readiness by providing a practical, simulated environment where reps can practice communicating the new drug's value, navigating complex regulations, and addressing the unique needs of HCPs without the pressure of real-life consequences.
The AI coach provides personalized feedback throughout the learning journey, building confidence and ensuring reps are prepared to perform effectively from the outset. This accelerated training can significantly reduce the potential for lost sales revenue associated with training delays.
Retorio provides AI analytics that drive measurable business impact. The platform tracks learning progress over time and allows for the scaling of personalized coaching to thousands of representatives. It offers in-depth reporting on behavioral change and overall scores, as well as detailed reports on individual improvements.
By connecting AI coaching activities to business outcomes, such as market share increase, Net Promoter Score (NPS), and
Customer Satisfaction (CSAT), organizations can prove the impact of their coaching efforts and measure the ROI. Successful client use cases in oncology demonstrate significant increases in sales readiness and the amount of conversation practice per advisor, highlighting the potential for substantial returns. Retorio anticipates a 7-15x expected ROI in the first year.
Yes, Retorio is highly effective in training specific skills crucial for pharmaceutical sales. The AI coaching simulations allow reps to practice handling objections from virtual HCPs, mastering responses to common concerns with confidence.
Furthermore, by utilizing uploaded persona sheets to create lifelike AI avatars, Retorio enables persona-based selling.
This allows advisors to adapt their communication approach to the unique needs and preferences of different HCP personas, enhancing their ability to build rapport and trust.
The platform can also be used to train teams to quickly adapt to market shifts by focusing on new clinical and real-world evidence.
Retorio turns generic training programs into personalized coaching experiences.
The AI coach analyzes each learner’s behavior during simulations and provides individualized feedback and actionable advice.
This on-demand feedback system ensures that each representative receives coaching tailored to their specific needs and skill gaps.
By identifying winning behaviors from top performers, Retorio allows for the replication of these behaviors across teams and the creation of personalized learning paths, ensuring that each rep receives the specific coaching they need to succeed.
Yes, Retorio offers unlimited scalability, allowing it to interact with thousands of representatives simultaneously in a psychologically safe space.
The AI coach can provide consistent, personalized feedback to a large cohort of learners, making it an efficient solution for enterprise-level training in the pharmaceutical industry.
This scalability helps organizations ensure that all members of their sales force receive high-quality training, regardless of their location or the size of the team.
Getting started with Retorio involves a few simple steps. Initially, you would define concrete use cases and key performance indicators (KPIs) and involve relevant stakeholders. Then, you can generate virtual HCPs and coaching sessions by uploading your documentation, allowing the AI generator to build interactive simulations.
Retorio provides training and support throughout the rollout process. No complex integrations are typically needed to begin using the platform. The goal is to make the rollout hassle-free and allow you to start seeing the impact of AI coaching quickly.
Yes, you can incorporate existing sales training scenarios and talking points into Retorio for practice and analysis. Retorio's AI coaching generator can screen your documents and design ideal playbooks.
You can upload your skills and behavioral taxonomies, and the AI will learn from your documents to adopt your existing methods. The platform allows you to build your own library and adapt content.
Simply upload your documentation, including product sheets or connect your CRM and HRM, and the AI will generate interactive simulations. This enables you to turn your current training content into practice scenarios with AI-powered analysis.